Seth McKeel recently concluded a long and distinguished career in public service that began in 2000 with his election to the Lakeland City Commission at the age of 24. Seth was elected to the Florida House of Representatives in 2006 and re-elected subsequently until the conclusion of his eight year term limit in November of 2014. A Tampa Bay area native, Seth's among the fifth generation in his family to call Florida home.

Early in his legislative career, Seth tackled tough issues including higher education reform as well as energy, agriculture, and natural resources policy. A strong commitment to fiscal responsibility earned Seth the trust of House Speaker Will Weatherford. In 2012 the Speaker tapped Seth to be the Chairman of the Appropriations Committee where he led the Florida House's efforts to balance the $77 billion budget of the third largest state in the Union. Under his leadership Florida maintained AAA bond rating and set aside more than $3 billion in healthy reserves.

As a former City Commissioner, Seth understands regional issues and excels at achieving local consensus. Legislative colleagues trusted Seth to chair the Polk County Legislative Delegation, Hillsborough County Legislative Delegation for two years in a row, and larger 9-county Bay Area Legislative Delegation.

A graduate of the University of Florida (UF), Seth recently was awarded the Presidential Medallion, one of the university's highest awards, for his contributions and service to UF and higher education in our state. Seth is a Graduate of Leadership Florida, Leadership Lakeland, and a member of Florida Blue Key -- "Florida's oldest and most prestigious Leadership Honorary since 1923."

Seth credits the YMCA's Youth in Government program for sparking his interest in public service and his respect for civic engagement. Seth has a knack for solving problems and excels at building relationships.

Seth proudly serves on the Board of Directors of the Fish and Wildlife Foundation of Florida and is a member of Leadership Florida's West Central Florida Regional Council.

Seth and his wife Kim, who's also a Tampa Bay native, live in Lakeland with their two children Seth, III and Caroline.

David Shepp joins Southern Strategy Group after leading Florida Strategic Group, a full-service government affairs consulting firm, for 13 years. David provides services to state and local governments, businesses, educational institutions, economic development entities, national companies, and statewide trade associations. Activities include legislative and agency monitoring and advocacy, research and analysis, resource development and strategic communications. Throughout his years lobbying, David has secured tens of millions of dollars for clients in the Florida budget.

With a Bachelor of Arts degree in Political Science from Florida State University, David started his practical experience in Florida politics in 1996. David learned the intricacies of the Florida Legislature while assisting the lobbying efforts for multiple clients of the Fowler White Law Firm. Later that year, David accepted a position as a field representative with the Republican Party acting as a liaison to Central Florida candidates, including then-candidate Adam Putnam.

After Rep. Putnam's 1996 campaign, David was retained in the position of Legislative Assistant where he enjoyed four years of relationship building both in Polk County and in Tallahassee before managing now-Commissioner of Agriculture Putnam's victorious Congressional campaign in 2000.

David is skilled at developing, maintaining, and strengthening relationships essential to governmental representation before the Legislature and state agencies. David works very closely with the DeSoto, Charlotte, Hardee, Highlands, Hillsborough, Manatee, Osceola, Pasco, Pinellas, Polk, and Sarasota legislative delegations.

In addition to his comprehensive institutional knowledge of the Florida Legislature, David enjoys personal and professional relationships with legislative leaders and key Chairmen and Chairwomen at every level of the legislative committee structure. David also enjoys strong working relationships with many of the staff behind the scenes of public policymaking.

Sydney Ridley brings years of legislative and political experience to Southern Strategy Group's Tampa Bay office. Sydney spent the past four years as the Chief Legislative Aide to House Majority Leader Dana Young, where she directed all priority policy and budget initiatives. Sydney's time as staff was at the highest level of the Florida House of Representatives, and she brings unmatched relationships with legislative staff, agency heads, and elected officials.

A political pro in Tampa Bay with extensive campaign management experience, Sydney guided Senator Dana Young to successive electoral victories in the Florida House and spearheaded her subsequent election to the Florida Senate. Sydney's political expertise, particularly in the Tampa Bay area, serves as a great strategic asset to our clients. In addition to her work with Senator Young, Sydney has served as both a political director and a field director on various Congressional and State Senate campaigns.

Born and raised in Tampa, Sydney is a third-generation Floridian, a graduate of the University of Virginia, a Florida Gator at heart, and a lover of history, golf, music, and football.

Laura Boehmer brings a wide range of experience in local, state, and federal policy to Southern Strategy Group's Tampa Bay office. Having worked in and around government for over 16 years, Laura has assisted elected officials, community organizations, governments, and businesses in achieving their goals.

Prior to joining Southern Strategy Group, Laura served as the chief lobbyist for the City of St. Petersburg (City). Laura was responsible for all policy and appropriation issues. In that role, Laura directed the federal appropriations process for the City and succeeded in securing millions of dollars in federal grants and earmarks. In addition to her federal work for the City, Laura was also responsible for developing, strategizing, and advocating for the City's State Legislative Program and was also instrumental in the creation and implementation of the City's Sustainability Program.

In her role at the City, Laura served as staff for former Mayor Rick Baker in his roles as the Chairman of the Century Commission of a Sustainable Florida, Vice Chair of the Governor's Action Team on Energy and Climate Change, and Group Leader of Governor Crist's Transition Team. This experience gave Laura extensive exposure to numerous policy issues and the opportunity to build statewide relationships with political and business leaders.

Prior to working for the City, Laura served as legislative staff in the Florida House of Representatives. Laura also worked for a private lobbying firm representing clients on a wide variety of issues. Laura has staffed and volunteered on various campaigns and worked with a national corporation on nation-wide grass roots efforts to pass legislation. Having analyzed patterns of Congress and maintained PAC communications between a corporate government relations department and PAC members, Laura is well versed in the political efforts of both private and public sectors.

Brian Bautista advocates on behalf of his clients before the legislative and executive branches of Florida government and has experience acting as statewide spokesman and point of contact for clients. Brian has resided in Florida's capital city for over a decade, and his work spans the gambit from local initiatives to a statewide Senate campaign.

Brian received both a bachelor's degree in political science and a law degree from Florida State University. Brian uses his legal expertise and political acumen to successfully represent clients on some of the highest profile issues in Florida, in the technology, education, healthcare, and energy industries.

Brian has been named one of Florida's 30 Under 30 by Florida Politics and a NextGeneration Rising Star by Influence Magazine

A leader within Florida's government relations arena, Mercer Fearington, Jr. has been representing clients before the executive and legislative branches of Florida government since the mid-1990's. Mercer is the past Chairman of the Florida Agricultural Coalition and is a graduate of the Wedgworth Leadership Institute for Agriculture -- an affiliate of the Institute of Food and Agriculture and Sciences at the University of Florida. Mercer is a graduate of Mercer University.

Mercer lives in Tallahassee with his wife, Lindsey, and their three daughters.

15-20 years

National Children's Alliance, Bud Cramer Award
Florida Bar, Family Law Section, Legislative Achievement
Kristi House Service, Former President Service Award

SSG has won numerous fundraising awards and recognitions
Managing Partner, Miami office, The Southern Group
Chairman, Republican Party of Miami-Dade County
Executive Board, Republican Party of Florida

Nelson D. Diaz concentrates his practice on government and community relations. Nelson has successfully represented local governments, businesses, trade associations and other corporate clients before the Florida legislative and executive branches of government. Nelson has become one of Florida's young rising stars since serving as Chief Legislative Aide to the Former Speaker of the Florida House of Representatives, and now United States Senator, Marco Rubio.

In addition, Nelson has successfully represented corporate entities before the Miami-Dade County Board of County Commissioners, numerous Miami-Dade County agencies and departments, the City of Miami, the City of Hialeah, and several other municipal governments and authorities in Miami-Dade County. In addition to government relations, Nelson has successfully guided many corporate clients entering the South Florida market, providing community relations services. By advising new entrants to the market on who the key players are, which organizations to join, and how to navigate the local political waters, Nelson has assisted many clients successfully enter the South Florida and Miami markets.

Nelson began his political career as a volunteer in the 1996 Presidential campaign in Florida where he and many other young leaders, including now U.S. Senator Marco Rubio, State Senator Anitere Flores, Lt. Governor Carlos Lopez-Cantera, and many other now-elected officials, worked hard to build a strong Republican Party base in South Florida. Since then, Nelson has worked on countless political campaigns in Florida from federal races for Presidential and U.S. Senate, to state races for Governor, Cabinet offices, Florida House of Representatives, and Florida Senate, as well as many local government campaigns for county commission, city councils, and mayor's races. Nelson has also been active in various business and civic organizations locally, and counts many legislators, party officials, and legislative leaders among his personal friends. As a result of Nelson's service with U.S. Senator Rubio and his involvement in many campaigns, Nelson has established an extensive network of key contacts in Miami-Dade County and within the Florida Legislature. In fact, Nelson currently serves as the Chairman of the Republican Party of Miami-Dade County and serves on the executive board of the Republican Party of Florida.

Active in the local community, Nelson served on the City of Miami's Historical and Environmental Preservation Board, protecting the city's historical and environmental treasures, as well as the Miami-Dade County Community Council of West Kendall, a local land use and zoning board. Additionally, Nelson serves as the Immediate Past President of the Board of Directors for Kristi House, Miami-Dade County's child advocacy center for child victims of sexual abuse and human trafficking as well as the Board of Directors of the Good Government Initiative, a bi-partisan organization dedicated to cultivating leaders of excellence in South Florida. Recently, Florida Governor Rick Scott appointed Nelson to the statewide Children and Youth Cabinet for his service and advocacy on behalf of Florida's children.

Nelson attended Florida International University, where he earned his Bachelor's degree in International Relations, with a Certificate in Latin American and Caribbean Studies, as well as minors in Political Science and Geography. Nelson graduated from the University of Florida, College of Law, cum laude, and was admitted to the Florida Bar in 2004.